This is the question that has been on my mind for the last three months. I think if you are in a career that allows you to position products, services, or your company, the following thoughts and stories can help get some ideas flowing, at least. Or, maybe you’re a “creatorpreneur” working to carve a path in the creative landscape. Either way, the following is a snapshot of my last three months of thought at my company and what I have discovered.
Hi Spence, great post. I think you are nailing down these points. I had a recent experience with the tactics of a big name window company and quickly went over my head. In searching for ammo (figuratively!),
I ran across an excellent competitor that was checking your boxes. The branding, interaction, product, transparency and education; he was killing it. He literally responded to everyone's post and walked more than a few out of financial oversteps. I wasn't able to support his products, (halfway across the country from me), but I shared his videos and would have bought in a minute of I lived closer.
Your big picture approach with your competition seems a successful strategy. All the parts are working. Thank you for sharing your wisdom. Know you will do well. 👍👍
Hi Spence, great post. I think you are nailing down these points. I had a recent experience with the tactics of a big name window company and quickly went over my head. In searching for ammo (figuratively!),
I ran across an excellent competitor that was checking your boxes. The branding, interaction, product, transparency and education; he was killing it. He literally responded to everyone's post and walked more than a few out of financial oversteps. I wasn't able to support his products, (halfway across the country from me), but I shared his videos and would have bought in a minute of I lived closer.
Your big picture approach with your competition seems a successful strategy. All the parts are working. Thank you for sharing your wisdom. Know you will do well. 👍👍